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MACRO, an acronym for Market Analysis & Consumer Research Organisation was established in 1989 by a group of Marketing Strategy professionals. A full service Strategic Market Research firm, MACRO, is based in Mumbai, India.

Its practice is focused on the area of business strategy, tactics and marketing issues . It also has a strong advisory service built on its strategic research capability over the decades of working on a wide spectrum of sectors.

Its proven Pan-Indian field network of affiliates operates in tandem with its leaders and practice heads to deliver the highest quality field investigations through various data collection techniques and analytical prowess.